Guff’s Grub and Pub

Though Guff’s has sadly closed since designing this refresh, I wanted to share to show that you don’t need to make large changes to a logo to make it impactful and modern. by maintaining the serif & sans serif combination, eliminating the drop shadow and letting the imagery live as a background rather than in the logo, it allows the wordmark to live on their own and be multi-faceted.

Logo refresh | mest series

original logo