Patch’s Variety
Patch’s Variety based in Windham, Maine, is your local one-stop shop for gas, groceries and delicious sandwiches and breakfast items. Though small, they are mighty, and so is their food.
Our approach to this 30-minute redesign was to keep the red and white from the original logo, but create a brandmark and wordmark that are bold yet classic, without sacrificing that local charm.
We kept the horizontal layout of the original design, using the script display font ‘streetwear’ paired with ‘tay wingman’ be captivating while still remaining a classic design structure.
