Maine State Society for the Protection of Animals

THE MAINE STATE SOCIETY FOR THE PROTECTION OF ANIMALS (MSSPA) IS A 501(C)(3) ORGANIZATION BASED IN Windham, MAINE. The mission of the MSSPA is to protect the health & welfare of abused & neglected equines. The Society uses its resources to provide direct care to animals who have suffered abuse. The Society promotes humane treatment, training, and use of animals through education and hands-on experiences. it collaborates with other animal-serving agencies to maximize the resources of all.

THe horse brandmark from the current logo was a must to keep as it has been the defining element that audiences remember from their branding, plus there is not much to fix with it. we wanted the new branding to be able to explain ‘msspa’ to audiences, while creating an emblem that could work for signage, print, stickers, pins and merchandise. in our 30-minute exercise, we came up with the following.